Meaningful engagement with interest communities can bring multiple value streams to your business:
communities are your extended talent pools who can both fuel ideas and solve challenges you have. Your fan communities become your brand ambassadors . Internal communities of practice grow collaborative culture and motivation of your employees
I have spent several years in building and integrating open innovation practices in the LEGO Group, – with great results that can be measured by the strength of product pipeline, $ value of new business ventures and increased brand-love.
- Your brand is as strong as your relationship with your customers
- Your innovation pipeline as strong as your talent pool
- Your organisaition is as strong as your value set